Effective June 1, 2026, Swarovski updated the distribution and brand usage policies introduced in 2021. Businesses may now purchase Swarovski Crystals without signing a Brand Control Agreement, and Authorized Distribution Partners may once again sell Swarovski Crystals to resellers, including bead stores and online retailers. Businesses may also use the Swarovski brand name when following Swarovski’s Proper Use Guidelines. Designers, manufacturers, artists, brands, retailers, and resellers are now eligible to purchase Swarovski Crystals through authorized distribution channels.
For detailed information on this significant change, review all the FAQs regarding this change.
The Use of the Swarovski Brand Name
While Swarovski now permits broader use of its brand name in the marketplace, businesses must still follow Swarovski’s official Proper Use Guidelines when referencing Swarovski Crystals in marketing, packaging, websites, or product descriptions.
These types of ingredient-brand guidelines are common among premium component brands and help ensure accurate representation in the marketplace.\
Please note that Swarovski logos, including the Swarovski Swan logo and official Swarovski wordmarks, may not be used unless specifically authorized by Swarovski. For detailed information on how to use the Swarovski name in line with their proper use guidelines, click on this link: Swarovski Proper Use Brand Guidelines
New Products Released by Swarovski
If you have not purchased Swarovski Crystals since the 2021 distribution changes, you may not be aware of the many new crystal colors, effects, styles, and product innovations introduced in recent Swarovski collections.
To help businesses quickly explore these developments, HARMAN has compiled a complete overview of Swarovski Crystals innovations released since October 2021, including new colors, shapes, coatings, and product categories.
Complete List of New Swarovski Crystals Colors & Innovations Since 2021
Related Swarovski Resources
- Swarovski Distribution Policy & Brand FAQs
- Swarovski Proper Use Guidelines & Correct Swarovski Brand Name Usage
- New Swarovski Crystals Innovations Since 2021
As an Authorized Swarovski Distribution Partner, HARMAN provides wholesale Swarovski Crystals to businesses, designers, manufacturers, resellers, and retailers.
Updated June 2026
