Who We Are
HARMAN is one of the world’s largest wholesale direct importers and distributers of the highest quality creative components. Headquartered in New York, HARMAN is a proud direct importer and Authorized Platinum Partner for Preciosa crystal, an Authorized distributor of Preciosa Ornela Traditional Czech Glass Beads, one of the few Swarovski® Authorized Distribution Partners for Crystal Components, the exclusive distributor for STAR BRIGHT™ crystals, a certified distributor of AURORA crystals and a distributor for other fine creative components sourced from around the world.

Founded in 1948, we are a third-generation family-owned business. HARMAN was founded by Julius Mandel, our CEO’s grandfather. He fled Germany in the 1930s and immigrated to New York with his wife Susie and his young son, Jack, our current President. After the war, he traveled to Germany and was asked by friends who worked in the New York Garment Center to bring back rhinestones. The demand in the United States for beads and rhinestones was there, and the American dream (and HARMAN) was born. His son, Jack joined HARMAN after his service in the military and grew this small importing company (which started in 1 file cabinet drawer) into a world leader of the distribution of beads and rhinestones. In 2001, Jack’s daughter Alisa joined HARMAN and is currently our CEO. Since 2001, HARMAN has grown. We acquired two industry competitors, K. Gottfried Inc. and Elliot Greene & Co. and developed the STAR BRIGHT™ line of Austrian Crystal rhinestones. Today, Jack, Alisa and our entire team work side by side diligently to bring YOU the largest assortment of high-quality crystal and bead components at competitive wholesale prices!

Why Buy From HARMAN

Trust - We have been a leader in the industry for over 70 years, and with that comes significant knowledge. We work hard to be a valuable resource for our customers and the industry as a whole by providing up to date and accurate information. If we don’t know the answer to something, we will find it for you.

Relationships - We are truly interested in developing relationships with our customers, not just sales. Our customer-oriented approach is not only what attracts many new customers, but is the secret to maintaining those relationships over time. In fact, a lot of our customers have been with us for well over two decades!

Price Match Guarantee - HARMAN is committed to making sure you receive the best service, the highest quality products AND the best prices. Our price match guarantee means you can shop with confidence knowing that HARMAN will meet or beat any advertised or invoiced price from competitors.

Highest Quality Products – Only the best. That is what we offer. We have successful, long-term relationships with the best manufacturers, so we can provide you the best creative components.

Top Notch Service– We have a knowledgeable and courteous staff that is available to help. We are able to support both large manufacturers and resellers, as well as small designers and everything in-between.

Our Products & Brands – HARMAN focuses on providing to our customers the highest quality products. We only work with the world’s leading manufacturers, both large and small, to bring you only the finest creative components. HARMAN is a direct importer and distributor, which means no middle man. We have close, personal relationships with all of our manufacturers, which allows us to provide you with the most extensive product offering, most up-to-date and accurate information, and best prices. These are the brands we offer: 

HARMAN is part of a selected group of distributors trusted to present exclusive crystals from Swarovski® for resale. We are of only a few global Swarovski® Authorized Distribution Partners for Crystal Components. (View Certificate)

In addition, we offer smaller product lines produced by, and thereby supporting, other small businesses and manufacturers around the world. 

Who We Sell To
  • From the largest names in fashion, to a burgeoning fashion designer.
  • From jewelry designers known throughout the world, to the local craft fair beadwork designer.
  • From the largest Native American pow-wow suppliers, to beading artists.
  • From costumes for Olympic level skating competition, to your hometown dance events. 
HARMAN is versatile enough to sell into many industries and cater to many types of customers. 

At HARMAN, our mission to is Expand the Possibilities of Sparkle. Will you join us?