Pantone Color of the Year: Viva Magenta
The Pantone Color of the Year for 2023 is: Viva Magenta (Pantone color 18-1750). Pantone describes this color "As a nuanced crimson red tone that presents a balance between warm and cool,"and "As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness." This color is also inspired by humanity’s appreciation for nature, as we are increasingly balancing our digital and physical lives.
The color assortments offered by some of our leading brands of glass beads and crystal feature a lot of strong reds. But there are really only a few reds that offer a hint of pink, comfortably straddle warm and cool and seem to exude the feeling that Pantone uses to define the color. This color will be all over 2023 in fashion, interior, beauty and more! Fill your creative desires utilizing this new and trendsetting color with these curated products we have selected for you below.
Learn more about the Viva Magenta color on Pantone’s website.