Everyone's favorite luxury winter brand, UGG® Australia, has partnered up with Swarovski for the second annual Glitterati Challenge. The Glitterati Challenge is an in store contest that is giving away an exclusive super sparkly pair of Swarovski encrusted classic tall boots to one lucky winner!

The contest will take place between January 18th and January 31st of 2016. The best part is NO PURCHASE NECESSARY!! Here are the guidelines, customers need to visit one of the 31 retail locations participating – Click here for a list of participating locations. The contest is simple, just take your best guess at the following question, "How many Swarovski crystals does it take to cover the featured UGG boot on display?" The person who guesses the closest number, WITHOUT GOING OVER, wins the prize. Second place winner gets a $500 gift card and third place will be awarded $250.

The world’s most glittering boot is worth an estimated $4,900. The navy boot in the brands’ best-selling style, the classic tall, is completely covered in an innovative product designed by Swarovski called Crystal Rocks. Crystal Rocks is a unique product that is made of double sided chatons, in an irregular arrangement and applied to a carrier material allowing it to be applied to the boot.

In the spirit of DIY, shop our Swarovski Crystals and bling out your own boots, sneakers, or even stilettos. There is no need to get fancy with Crystal Rocks…keep it simple using Swarovski rhinestones. But if you are interested in Crystal Rocks, call us 1-800-BEADS-NY. It is a special order item, but we can help you get it. And if you are running to your closest UGG Australia flagship store this week - happy guessing!!!


Christina bias

Date 1/29/2016

8,640 crystals

Shan bias

Date 1/29/2016


Shan bias

Date 1/29/2016

12,960 crystals

HarMan Beads

Date 2/1/2016

Great guesses!! However, you can ONLY enter at a participating retail UGG location. Good luck!!

Add Comment