Swarovski Innovations Fall / Winter 2017 - 2018
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Swarovski Innovations 2017-2018

Welcome to the Swarovski Innovation Page where we highlight the Swarovski Fall/Winter 2017-2018 crystal Innovations around the inspiration: The Nature of Us. In addition to a multitude of new styles, the collection includes new crystal colors:

These new colors are available in several best-selling styles and a handful of innovative new shapes.

Click on the products below to view the new products in more detail. They are all offered in a variety of colors and sizes.

Click here to review the complete Swarovski Brochure on these new innovations.






The theme of this seasons' innovations is "The Nature of Us" which focuses on the influence of sustainable and ethical behaviors on identity-defining activities such as eating, working, and traveling. Millennials and Generation Z are currently influencing our values and creating a more conscious perspective on life. Again, Swarovski partners with legendary and celebrated environmentalist Céline Cousteau on some new crystal innovations.

Understanding the New Colors

Crystal Rainbow Dark is a new metallic effect with a dark, oily pattern on top of crystal. The pattern appearance of the coating allows each crystal to be unique and leads to a feeling of authenticity. This new coating will fit well with modern, edgy, and glamour designs while highlighting the new "non-gender" thought process (where products appeal equally to everyone).

The new line of Crystal Shiny Lacquer colors represents the current consumer mood – where sophisticated shine meets refined sparkle. There are 6 new strong color offerings within this family that are a great mix of shiny surface and opaque backside. They fall into 2 color themes, classic gem stones: Crystal Royal Red (ruby), Crystal Royal Blue (sapphire), and Crystal Royal Green (emerald) and on-trend hues: Crystal Ivory Cream (nude), Crystal Dark Red (burgundy/deep red), and Crystal Dark Grey (elephant grey).

We also are also introduced to Crystal Iridescent Red Pearl, a matte and shiny color that blends together dark red and grey shades. The iridescent look, merging tones together, addresses a new consumer mindset accustomed to transgressing borders and cultures.

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