Swarovski Innovations Fall/Winter 2020-21
Welcome to the Swarovski Innovations Page where we introduce all the new Swarovski Fall/Winter 2020-21 Innovations. At HARMAN, we have you covered to make sure you have all the information on all the new Swarovski products!
Here are the highlights:
- NEW Crystal Lacquer DeLite Effects:
Crystal Royal Red DeLite, Crystal Royal Blue DeLite, Crystal Lotus Pink DeLite, Crystal Silky Sage DeLite, and Crystal Orange Glow DeLite.
- NEW Crystal Pearl Color: Mulberry Pink and Elderberry
- NEW Shimmer Effect Colors: Rose Peach Shimmer
- NEW Electric Lacquer Pro Effect: Electric Violet
- NEW Flatback and Hot Fix Rhinestones: Cushion Cut, Paisley X, and Paisley Y
- NEW Cabochon Pavé Flatback
- NEW Heart Cut Pendant
- NEW Slim Triangle Sew-On Stone
The overarching theme for this new collection is “LOVE ALL - Crystal and Emotions: Unfolding the Passion of Creativity”. In a world that is consistently seeking more emotional connection, consumers are doing the same. And nothing is more emotionally connecting, empowering or uplifting than love. Below the 4 main themes of this innovation launch are all about LOVE.
“Then & Now”: The 1940s are having a fashion moment. Swarovski embraces the past while honoring thoroughly the modern future.
- “Extreme & Casual”: Everyday becomes more extreme with more advanced textiles and an increasingly tech driven lifestyle. The era of “Tech-tility” has arrived!
- “Modern & Romantic”: JOMO (not FOMO) will be the new catchword “Joy of Missing Out”. A push towards soft, cocoon like shapes that are feminine and which cuddle and relax us with a romantic notion.
- “Wild & Chic”: The Call of the wild has gone mainstream with primal energy being captured in design elements: windswept, rough, raw and rugged.
Click here to view/download the complete Swarovski Innovations Brochure for Fall/Winter 2020-21.