Designers and manufacturers who use Swarovski crystals in their designs now have another reason to love the Swarovski Ingredient Branding Program. Swarovski just launched their new Fashion Destination ( as a platform for Ingredient Branding Partners to enhance their brand exposure to consumers and to offer an "Buy Now" option linking to their website.

Ingredient Branding Partners have always benefitted from increased profit margins and turnover, a strengthened brand through positive associations with the Swarovski brand and exclusive communication and marketing support. But with the addition of this Fashion Destination, Swarovski is really emphasizing the importance of their branding partnerships. They are leverage their own brand to help valued partners incorporating Swarovski crystals into their products penetrate the fashion/design world and make sales. The goal is to provide Swarovski fans a palce to learn about the latest fashion trends, discover new brands, and explore the products of their selected partners.

This new website is targeted to consumers offering a branded fashion and lifestyle platform. It features listings of Brands that are Branded Partners along with information about the brand and products . Here is an example from the jewelry brand Auden. In addition there is also a "Products" section that allows customers to find products from your brand and shop for them online either through your website or an online retailer.

Having your products featured on Swarovski’s new fashion platform offers both a branding and sales benefit by putting YOUR PRODUCTS INTO THE SPOTLIGHT! Here are just a few of the benefits:

  • Exposure to 200,000+ monthly visitors from around the world increasing your global customer base!
  • Communicate your branding image in a premium environment.
  • Increase online sales by driving relevant traffic to your (or a resellers) online sales platform.
  • Receive regular insights on your products’ performance, consumer behavior, perferences and demographics which you can use to leverage your business strategy.
The Crystals-From-Swarovski website, is not just a destination for products, it is also a home for fashion and design using Swarovski crystals. There is a link to the Swarovski online magazine showcasing trends and the Crystalblog which leverages consumer engagement and offers valuable content.

If you are a designer or manufacturer who uses Swarovski crystals in your products and you want to be a part of the first online destination for products embellished with Swarovski crystals, learn about program eligibility and how to apply for the Swarovski Ingredient Branding Program on our website. You can also contact Alisa Mandel Nogen directly at [email protected] or 1-800-BEADS-NY.

(All pictures courtesy of Swarovski crystal)

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