Who We Are
HarMan is a direct importer and wholesale distributor of
high quality beads, rhinestones and trimmings. In addition we are proudly a Swarovski® Authorized Reseller and
an Authorized Distributor of Preciosa Ornela Traditional Czech Glass Beads. We are the only company in the US
who is an Authorized Reseller for both of these large manufacturers. Founded in
1948, we are a third generation family owned business.
Why Buy from
As one of the oldest and largest bead and rhinestone
importers in the US, HarMan is a leader in its field. Due to our significant
industry knowledge and penetration, we able to offer our customers many
- Lots of Trust and Information: Our
long-standing history, as well as the relationships we’ve cultivated with key
manufacturers, makes us the perfect partner for your business. Our industry
knowledge is unparalleled. We invite your questions! If we don’t know the
answer, we will do everything we can to find it for you.
- About Relationships: We are
interested in developing relationships with our customers. By getting to know
you personally and understanding your company’s unique needs, HarMan is able to
offer the best service possible. This customer-oriented approach is not only
what attracts many new customers, but is secret to maintaining those
relationships over time. In fact, a majority of our customers have been with us
for well over two decades!
- Top Notch Service: We have knowledgeable
and courteous sales staff that helps businesses – both large and small – get what
- Same Day Shipping: Orders received before
1pm EST are usually shipped the same day (large
orders or other exceptions may apply).
- Price Match Guarantee: Since we buy our
products directly from the manufacturer, we have a lot of pricing power, which we use to your advantage. HarMan’s
Price Match guarantee is our promise to meet or beat any competitor’s invoiced
or advertised price.
- Big Selection and The Best Quality: We
carry the full collection of Swarovski crystals, an unmatched selection of
Czech glass beads and many other popular product lines. Since HarMan carries
multiple product lines, we are a one-stop shop for Bead Stores and other
resellers. In addition to the wide variety of products carried, HarMan also
offers partial packages in many different styles. Smaller than the
manufacturer’s package size, partial packages are the perfect solution for wholesale
accounts that require a wide range of products, rather than a larger quantity
of a specific style. We are always seeking out new products that our customers
will like. Because we deal with
only the best and proven manufacturers, that means high quality products for
- Carry a Heavy Inventory: Our warehouse in Farmingdale, New York
is well-stocked so that we have what you need when you need it. If, by chance,
we don’t have what you are looking for, we will do
whatever we can to get it in for your as quickly as possible.
- We Reward Loyalty: BEadREWARDED Program:
We believe that loyal customers should be rewarded for their purchases from
HarMan. The BEadREWARDED Loyalty
Reward Progam rewards loyal customers with additional discounts, special sales,
sale pre-notifications and more.
Learn more about our BEadREWARDED Loyalty Rewards Program
We align ourselves with the highest quality manufacturers in
As a Swarovski®
Authorized Reseller we import the finest quality crystal beads, rhinestones,
trimmings and other Swarovski products.
We carry Swarovski’s full line of products including: jewelry stones
(chatons and fancy stones), rhinestones, sew-on stones, beads, pearls, pendants,
buttons, rhinestone banding, rhinestone chain, rhinestone transfers, crystal
zippers and much more.
As an Authorized Distributor of Preciosa Ornela Traditional
Czech Glass Beads we import the finest glass beads made anywhere in the
world. We carry an unmatched
selection of Czech seed beads including standard seed beads and rocailles,
two-cut beads, three-cut beads, charlotte beads, and bugle beads. In addition, we also carry a large
selection of other Czech glass beads, including fire polished beads and other faceted beads, as well as druk beads and other smooth (un-faceted)
beads. Also from Preciosa Ornela
we import a wide selection of lamp beads, otherwise known as handmade beads.
We also work very closely with smaller manufacturers
throughout the world, which allows HarMan to offer the US market high-quality
unique products, such as: Japanese Pearls, Rhinestone Clasps, Jewelry Settings,
Rhinestone Settings, Glass Jewels, Plexi Glass Sew On Stones, Wood Beads
(including Schowanek brand) and more.
Since we have been in business since 1948, we have a huge
selection of vintage products including vintage Swarovski, vintage German and Czechoslovakian
glass beads and stones, vintage plastic beads and stones and more. (Click here to view some
pictures of our extensive Vintage collection)
Who We Sell To
We sell to a huge range of industries, including but not
limited to: Internet resellers, bead stores, craft stores, Native American
craft, clothing designers and manufacturers, couture, jewelry designers and
manufacturers, accessories (shoes, handbags, millinery etc.), nail design, bridal
and wedding, skating, competitive dance, ballroom dance, western wear, equine
show clothes, bait and tackle, and “blingers” and “crystallizers”.
From our backyard in New York City to London, Russia,
Nigeria, Singapore, Australia and beyond – we are pleased to partner with
customers from around the world.
As a wholesaler, we sell only to other businesses – both
large and small. Whether you are an international manufacturer, or an Etsy shop
– HarMan can meet your company’s need for quality rhinestones, crystals and
trimmings at an affordable cost. New
accounts must provide a Tax ID or the equivalent, to place wholesale
orders. Just send us a copy of
your documentation and you will be all set! Sorry - we do not sell retail. (If you are looking for a
retail source for any of our products, we will be happy to refer you.)
HarMan Importing began in 1948 by Julius Mandel (the
grandfather of current CEO Alisa Mandel Nogen). Like many of his contemporaries, he left Germany in the
1930s because of the war, and settled in New York with his wife Susie and son
Jack. In 1948 he traveled to
Germany for personal business – prior to leaving, a friend, who was a clothing
manufacturer, asked him to bring back some rhinestones. His reply was, “What’s a
rhinestone?” There was a huge
shortage of beads and rhinestones in the US at that time. Both of these items were produced in
Czechoslovakia prior to World War II, and neither was made during the war
because the factories were either closed or repurposed to make wartime
materials. Mr. Mandel returned
from his trip with the rhinestones, and after seeing the huge demand continued
to make trips to Europe to bring more into the US.
In 1956 Julius Mandel’s son, Jack joined HarMan after his
service in the military. Over the
years Jack grew the business from a small importing company into a multi-million
dollar business and a leader in the industry. HarMan started purchasing Swarovski crystals in the 1950’s
from Ernest Lowenstein who was the sole distributor of Swarovski crystals in
the US at that time. In 1973
Swarovski offered the distributorship to other companies, including
HarMan. In 1979 HarMan purchased
Lawrence Frankel, a competitor who also was a distributor for Swarovski but
also a direct importer of German glass beads and glass beads from Jablonex (now
known as Preciosa Ornela).
Until 1993, HarMan, along with a retail store, The Bead
Center, was located at 16 West 37th Street in the middle of the
Garment District in New York City.
Catering to designers and manufacturers, HarMan became the go-to company
for clothing and jewelry manufacturers in New York and beyond. In 1993, HarMan relocated to a 15,000
square foot warehouse in Farmingdale, NY (a suburb of New York City) because
the sheer weight of all the merchandise was too great for the building on 37th
Street to hold. Seriously!
In 2001, Jack’s daughter, and Julius’s granddaughter Alisa
joined the company as CEO. Jack
remains as President. Alisa has
expanded the company by developing an online e-commerce business and acquiring
other companies. In August 2011, HarMan
joined forces with Elliot Greene & Co, a longtime specialty bead and
trimmings importer catering primarily to the Native American craft
industry. HarMan maintains their
full inventory and handles all their customer accounts. To read the full press release, click
here. In December 2011, HarMan
acquired K. Gottfried, a 5 Star Swarovski Authorized Dealer. With these acquisitions, the depth and breadth of HarMan’s
inventory has grown dramatically and we now sell to an even more diversified