What is SWAROVSKI ELEMENTS?
“SWAROVSKI ELEMENTS” is the elements brand of Swarovski®. It has been created for designers to clearly communicate the use of crystal elements manufactured and designed by Swarovski® in their products. “SWAROVSKI ELEMENTS” is Swarovski's quality seal for cut crystal components manufactured by Swarovski®.
The goal of the branding campaign is to create a more emotional brand that is appealing to the end consumer and therefore supports those manufacturers who use SWAROVSKI ELEMENTS in their products and to clearly differentiate products made with SWAROVSKI ELEMENTS from imitators.
Only manufacturers authorized by Swarovski® will be allowed to use the MADE WITH SWAROVSKI ELEMENTS branding to describe materials used in their products. The brand logo looks like the following:
The brand tag looks like this:
Those who receive this approval from Swarovski can use tags the stickers with the SWAROVSKI ELEMENTS logo that can be attached directly to the product In addition, the SWAROVSKI ELEMENTS logo can also be integrated into ads and displays.
With SWAROVSKI ELEMENTS you take full advantage of the universally respected Swarovski® trademark. You will profit from the strong global presence generated by Swarovski® initiatives, events and retail activities agrocss various segments.
In addition, as a valued partner you will receive tailer-made, comprehensive communication package, trend advise and access to training.
SUMMARY REQUIREMENTS FOR SUBMISSION:
1. Companies/Brands responsible for a finished product for the end consumer markets.
2. Using only SWAROVSKI ELEMENTS (no competative products) (complementary products ok)
3. Established Brand.
4. High Quality Products
6. Controlled Distribution
If you are interested in becoming a branded partner please contact your sales associate for more information and an application.
If you have any questions, please contact Alisa Mandel Nogen (631) 756-9800 or alisa@harmanbeads.com
IMPORTANT: Swarovski® makes the final decision on who is approved to be a SWAROVSKI ELEMENTS branded partner and can use their tag on their products. Har-Man Importing’s involvement is limited to facilitating this process between our customer and Swarovski®.
Please go to www.crystallized.com for more information. |
